Brand consultancy for those building something that matters.
From architecture to skincare, coffee to code—we work with visionary founders building coveted products and trusted services.
Our approach is deeply personal, always strategic and designed to feel like we’re part of your internal team.
Because we are.
A sample of our work.
Campbell’s of Beauly
With a Royal Warrant and 165 years of heritage, Campbell's is a UK institution. Fully designed and built in-house, this custom Shopify website and POS system integrates e-commerce, two retail locations, warehouse operations and third-party inventory software. The result is a seamless, real-time network connecting suppliers, warehouses and sales channels—streamlining buying, unifying stock, and positioning the brand for confident global growth.
BEATNIK
BEATNIK, one of Scotland’s leading specialty coffee shops, wanted to celebrate its community while driving brand engagement. We led creative direction, design and sourcing for a limited-edition merch line (t-shirts, water bottles and totes) alongside a broader transformation: a custom Shopify site, integrated LightSpeed POS and the design of cups, menus, gift cards and stickers. Together, these elements created a cohesive, commercially powerful hospitality brand experience.
The Gathering Hand
An offshoot of GRAS, one of Scotland’s most respected architecture practices, The Gathering Hand required a custom Shopify website for collectible design. Conceived as part commerce, part digital gallery, it rejects conventional e-commerce in favour of a curated, high-luxury experience, positioning each piece with the gravitas of an art collection.
Brenda Rosete
Bristol-based photographer and videographer Brenda Rosete crafts emotive, story-driven visuals. Through a tailored brand strategy, we aligned her slow, honest style with a creative audience that values intentional storytelling—defining her niche in the UK photography and videography industry and positioning her as the go-to creative for authenticity and emotional resonance.
buff.
Edinburgh’s leading nail studio, buff. is redefining the manicure and pedicure experience. We created a visual identity and packaging system that reflects its innovation and high standards, paired with a refined, product-led custom Squarespace site.
Pollen
An iconic Manchester bakery with a cult following, Pollen wanted an identity as distinctive as its craft. We abstracted photographs of bread and viennoiserie into bespoke graphic patterns: tactile, artisanal and unmistakably Pollen. Applied across packaging and collateral, the visual identity forms a brand language as considered and craft-driven as the bakery itself.
treen
Edinburgh’s most loved sustainable fashion store, treen, partnered with us for an end-to-end brand build. From custom Shopify website and POS to packaging, collateral and email marketing, every touchpoint was designed to reflect treen’s commitment to conscious retail—building a brand world as intentional online as it is in-store. Loved locally, recognised globally.
Architecture Office
A small but highly considered practice, Architecture Office designs with precision and restraint. We created collateral and a pared-back custom Squarespace website that reflects their ethos: functional, minimal, tactile and without unnecessary ornament.
Rosie Sugden Cashmere
Rosie Sugden is rewriting what Scottish cashmere means: modern and fashion-first. We designed a custom Shopify website to support global growth, translating heritage into a contemporary, style-led digital experience. We continue to evolve the website each season, keeping the brand sharp, relevant and ahead of the curve.
THUIS
Based in Rotterdam, THUIS makes well-designed homeware more accessible. We created the name, visual identity and high-quality, small-batch totes in partnership with a leading Portuguese manufacturer.
Silvermills
Established in 1987 and now led by the next generation of the founding family, Silvermills is a property and investment firm focused on social impact and placemaking. We delivered a full rebrand: visual identity, engaging street-level hoarding and a custom Squarespace website that defies industry convention while showcasing landmark Edinburgh developments.
Pulp
A new-to-market juice brand, Pulp needed packaging to disrupt its category. We created a bold, unconventional colour system that plays against the natural tones of the ingredients for maximum shelf impact. Extensive cross-industry research, including beauty and lifestyle, ensured a look that resonates with design-conscious consumers.
Story Shop
A Glasgow-based PR firm working with Scotland’s most exciting brands, Story Shop needed a digital presence to match its creative approach. We designed a custom Squarespace website layered with hand-drawn icons, expressive animation and distinctive typesetting, balancing personality with precision for a brand world that feels unmistakably theirs.
Noma
London-based Noma Body blends clinical credibility with a soft, muted palette. Specialising in gentle, skin-nourishing formula, from oil scrubs to restorative masks, the brand required packaging that communicates both care and quality. We delivered a premium packaging solution that embodies trust, subtlety and joy.
Based in Edinburgh, connected globally.
Our studio is based in Marchmont, a quiet corner of Edinburgh that gives us space to think and create.
We set up temporary studios abroad one per year—creative residencies that offer new networks, cultural input and perspective. In 2024, we were in Amsterdam. We are currently in Los Angeles.
These stints keep us agile, relevant and connected to global conversations.
Founded by brand consultant Jemma Rathore, Meraki Concept Studio is intentionally solo-led.
Every project is run in-house by Jemma, who leads on strategy, design and development. No handovers. No middle layers. Just focused, high-level thinking from start to finish. It’s a quieter, more intentional way of working—and it delivers.
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"Jemma is a Swiss Army knife in the best way. She helped us rethink everything from our Shopify site and packaging to digital strategy and customer journeys. Nothing was approached in isolation; she brought it all together into a single, cohesive brand experience. Her depth of experience meant we moved fast but never cut corners. Since launch, we’ve seen a clear uplift in sales and far stronger engagement from both new and returning customers."
Chloe R.
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"Jemma has this ability to take everything swirling around in your head and turn it into something that makes perfect sense. She led us through a brand strategy process that brought real clarity, not just in how we speak but in how we think about what we do. It’s helped us sharpen our positioning and communicate with confidence in a space where everyone starts to blur together."
Jonathan E.
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"Since Jemma took over our digital marketing, we’ve seen real, measurable growth. She’s restructured our email flows in Omnisend, launched targeted ad campaigns across Meta and Google, and fine-tuned our SEO each month. Within six months, our online revenue has increased by 38% and email engagement has doubled. It’s rare to find someone who brings both strategy and execution with this level of clarity. She’s helped us find and connect with exactly the right audience."
Hannah B.
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"Jemma has completely transformed the way our business runs. Before, our online and in-store systems were totally disconnected, inventory constantly misaligned, and nothing speaking to each other. She built a Shopify site that works as beautifully as it looks, fully integrated it with our POS system, and now manages the site monthly to keep everything running smoothly. Her depth of experience shows in every decision: practical, strategic, and never trend-driven. Everything is sharper, smarter and finally in sync."
Ben S.
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"We needed a partner who could help us grow up without losing our personality, and Jemma delivered exactly that. She designed packaging and brand collateral that felt like a natural evolution: modern, elevated, but still unmistakably us. Every detail was intentional, from typography to material choices, creating a cohesive, confident brand presence across both print and product. We also really valued working with Scottish printers for the project, something we wouldn’t have been able to do without Jemma’s connections and longstanding relationships."
Fiona S.
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"Jemma helped us carve out a clear and compelling niche in an industry that often feels overcrowded and samey. She didn’t just build the website and walk away; she continues to manage and refine it, keeping us relevant as the business evolves. Her ongoing SEO work ensures we’re not just visible, but visible to the right people. It’s thoughtful, long-term support that’s helped us stay sharp, competitive and confident in how we show up online."
Danny R.